FABULOUS FROZENS :: Where all Fabulous Parties Begin!

Overview
Fabulous Frozens, LLC is a New Jersey-based company whose primary business is renting frozen drink machines and supplying drink mixes for private parties (children & adults), school and corporate events. Though our core competency is frozen drinks, we have evolved into a unique, high-end party rental company featuring such additional products as antique popcorn carts and chocolate fountains. Today we are known as a Premium Party Rental company.

Established in August of 2003, we spent our first year researching, testing, marketing and fine tuning our new value proposition. We are very excited at what we have established, and the market potential was even larger than originally planned. We all knew that adding a frozen drink machine to a party was a novelty; however, we never anticipated the magnitude of excitement it would cause, to the extent that having a Fabulous Frozens drink machine at an event actually changes the dynamics of a party! Harnessing this marketing and sales power, we created 2 additional applications: the corporate market and the school market -- creating events where the drink machine would be the focal point and often center stage. Using our business savvy, management experience and financial resources, we established a company that is fun, rewarding and lucrative for its stakeholders.

Founded in Mercer County, our intent is to build a successful business that is capable of expansion via licensing and eventually franchising. Our vision is to start selling franchises in 2006 and within our first 5 years, to build 40 franchises on a national basis.

License Opportunity
Since our inception, we have spent countless hours inventing, re-inventing and perfecting different elements of the company. This includes our value proposition, core identity, supporting collateral, revenue programs and adding new party rental products to our menu of offerings. As a result, we have developed a clear vision; a vision that is supported by a high quality brand, consistent collateral and revenue producing corporate programs. We are now in stage two, executing our business model by selling into our defined markets and developing excitement, market share and profits along the way.

Early feedback has been outstanding – so much so that it has become contagious. Fabulous Frozens™ is a concept that is easy to understand and is extremely affordable to Licensees. We have branded this “magnetic marketing” and continue to build upon each success.

As a management team, our goals is continuing to execute our plan by documenting the process and results along the way. With the data we collect from 2004 and 2005 we will take Fabulous Frozens™ to the franchise level. Since we are not yet a franchise, we are not allowed to look or act like one, nor can we sell one. In order to fuel our growth and take advantage of the growing number of entrepreneurs who have already expressed interest in our business, we have created a model which:

1. Provides the opportunity to become involved during phase I, to lock in reduced pre-franchise fees.
2. Further enhance name & brand recognition by expanding our geographic markets. Equating to additional business for all of us!
3. Allow savvy individuals to “get in on the ground floor” of a future franchise destined for greatness.

Please consider the following factors of a Fabulous Frozens product license opportunity:

• Be part of proven, documented success -- help create the Fabulous Frozens brand and future growth. First groups in will benefit the most.
• Low over head -- each business opportunity can be operated from your home. All you need is a garage and an SUV or truck for delivery.
• High margins and Return on Investment.
• Complete support from HQ – including advertising, marketing, selling strategies, networking power -- we will show you how!
• Enjoy the machines for your own personal parties – sure to be a HUGE hit with your families and friends!
• We have vested interest in your success -- If you are successful; we are too!

The Value of the Fabulous Frozens Brand—We are proud of the brand and market opportunity we have created. Some people think that Fabulous Frozens is just a summer-fun concept. Naturally, summer is our busiest season; however, we have worked hard to establish viable vertical markets that allow adults, children, schools and corporations to enjoy Fabulous Frozens all year round.

Further, we have strengthened our brand awareness and revenue via our profit center programs. You will not only see our machines at different events, you will see our signs in different retail settings and businesses marketing Fabulous Frozens to their customers!

Our image is consistent and our collateral has been created by some of the top advertising and marketing professionals in the business. (Fun Fact: our penguin logos were created by an animation artist at Pixar, the creators of Toy Story & Monsters, Inc.!) The same colors, images, and themes are used across all of our core identity materials, which ultimately create visual brand awareness. Even small children who are still unable to read recognize Fabulous Frozens when they see our logo, or any piece of marketing material! We have even developed specific collateral to match our different strategic markets. All this, and so much more, is available to Fabulous Frozens Licensees.